Marketing blowhards like to pronounce that their new product is a ‘game changer’ or some new type of never-before-seen hybrid. Technology pundits frequently proclaim that ‘in the near future’ we will all be doing this or that, ‘like never before!’. Rarely are any of these bursts of hot air borne out by actual facts.

After watching the WWDC keynote, however, I have a profound feeling that this time is different. What Apple has wrought with the new iPhone SDK, iPhone 3G, and MobileMe seems clearly to be a momentous, singular shift in the technology continuum. This, my friends, is a game-changer.

The wicked, once-mythological concoction of real mobile Internet access, location-based functionality (especially GPS mapping), multi-device synching, and an open development platform into one easy-to-use handheld device inexorably alters - accelerates - our technological trajectory. Many ideas once written off as pie-in-the-sky sci-fi are now, literally, within our grasp.

Family functions, friendships, work environments, education, exercise routines, hospitals, doctor visits, game-play, shopping, socializing, - everything - is going to change, and not in some theoretical distant future, but right before our very eyes, starting next month.

Video of the eye-popping MIMVista app: