It’s not the tool, it’s the mechanic

design, ideas, video — Rick @ 12:37 am


New York 2008 from Vicente Sahuc on Vimeo

This video is a beautiful, mesmerizing piece of work.  Objectively, it is little more than some candid, street footage (admittedly taken in Manhattan) spliced together and laced with a nice soundtrack. Tthose words technically do describe the video — which could easily instead have formed something banal and pedantic — but instead of a snore, the video is a work of art. The magic ingredient — the alchemy which transforms slo-mo candids of people walking down the street into a lush painting of a city in motion –  is the convergence of talent, determination, and vision. And the result is a work of art instead of 3rd-rate documentary filler.

The video is impressive not only as a piece of art, but as a vivid example of how an artist (or designer, or artisan) with vision can make great things with even a minimal amount of tools. Sahuc wasn’t using fancy, high-end equipment. He didn’t have a lighting crew or a budget. He took what he had and made it work.

In other words, as designers our work is not limited by our lack of a new G5 Mac, or CS4, or even our programmers’ (un)willingness to build AJAX interfaces with rounded corners. No. If we can mine our instincts and skills to hone a clear vision, even the crudest of tools can be used to create elegant, enchanting results.

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