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	<title>eye forward &#187; Rick</title>
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	<link>http://www.rickmunoz.com/blog</link>
	<description>dissecting design</description>
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		<title>Jacek Utko: Can design save the newspaper?</title>
		<link>http://www.rickmunoz.com/blog/2009/jacek-utko-can-design-save-the-newspaper/</link>
		<comments>http://www.rickmunoz.com/blog/2009/jacek-utko-can-design-save-the-newspaper/#comments</comments>
		<pubDate>Sun, 19 Apr 2009 00:38:57 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.rickmunoz.com/blog/?p=113</guid>
		<description><![CDATA[
Jacek Utko is an extraordinary Polish newspaper designer whose redesigns for papers in Eastern Europe not only win awards, but increase circulation by up to 100%. Can good design save the newspaper? It just might.
]]></description>
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<blockquote><p>Jacek Utko is an extraordinary Polish newspaper designer whose redesigns for papers in Eastern Europe not only win awards, but increase circulation by up to 100%. Can good design save the newspaper? It just might.</p></blockquote>
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		<title>It&#8217;s not the tool, it&#8217;s the mechanic</title>
		<link>http://www.rickmunoz.com/blog/2009/its-not-the-tool-its-the-mechani/</link>
		<comments>http://www.rickmunoz.com/blog/2009/its-not-the-tool-its-the-mechani/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 08:37:02 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.rickmunoz.com/blog/?p=108</guid>
		<description><![CDATA[
New York 2008 from Vicente Sahuc on Vimeo
This video is a beautiful, mesmerizing piece of work.  Objectively, it is little more than some candid, street footage (admittedly taken in Manhattan) spliced together and laced with a nice soundtrack. Tthose words technically do describe the video &#8212; which could easily instead have formed something banal and [...]]]></description>
			<content:encoded><![CDATA[<p><object width="400" height="300" data="http://vimeo.com/moogaloop.swf?clip_id=2910103&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" type="application/x-shockwave-flash"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=2910103&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /></object><br />
<a href="http://vimeo.com/2910103">New York 2008</a> from <a href="http://vimeo.com/user1128030">Vicente Sahuc</a> on <a href="http://vimeo.com">Vimeo</a></p>
<p>This video is a beautiful, mesmerizing piece of work.  Objectively, it is little more than some candid, street footage (admittedly taken in Manhattan) spliced together and laced with a nice soundtrack. Tthose words <em>technically</em> do describe the video &#8212; which could easily instead have formed something banal and pedantic &#8212; but instead of a snore, the video is a work of art. The magic ingredient &#8212; the alchemy which transforms slo-mo candids of people walking down the street into a lush painting of a city in motion &#8211;  is the convergence of talent, determination, and vision. And the result is a work of art instead of 3rd-rate documentary filler.</p>
<p>The video is impressive not only as a piece of art, but as a vivid example of how an artist (or designer, or artisan) with <em>vision</em> can make great things with even a minimal amount of tools. Sahuc wasn&#8217;t using fancy, high-end equipment. He didn&#8217;t have a lighting crew or a budget. He took what he had and made it work.</p>
<p>In other words, as designers our work is not limited by our lack of a new G5 Mac, or CS4, or even our programmers&#8217; (un)willingness to build AJAX interfaces with rounded corners. No. If we can mine our instincts and skills to hone a clear vision, even the crudest of tools can be used to create elegant, enchanting results.</p>
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		<title>The Dashboard is not the User Experience</title>
		<link>http://www.rickmunoz.com/blog/2009/the-dashboard-is-not-the-user-experience/</link>
		<comments>http://www.rickmunoz.com/blog/2009/the-dashboard-is-not-the-user-experience/#comments</comments>
		<pubDate>Fri, 23 Jan 2009 06:19:47 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[UI]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[design]]></category>

		<guid isPermaLink="false">http://www.rickmunoz.com/blog/?p=94</guid>
		<description><![CDATA[The eggheads over at User Centric published an academic analysis of the UI of the instrument panel and center stack on the new Mini Clubman. Despite in all their scientific vigor and application of UI expertise, though, they didn&#8217;t get it quite right. It all starts off on the wrong foot with the title of [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_100" class="wp-caption alignright" style="width: 160px"><a href="http://www.rickmunoz.com/blog/wp-content/uploads/2009/01/mini.jpg"><img class="size-thumbnail wp-image-100" title="mini" src="http://www.rickmunoz.com/blog/wp-content/uploads/2009/01/mini-150x150.jpg" alt="mini" width="150" height="150" /></a><p class="wp-caption-text">It all starts here.</p></div>
<p>The eggheads over at User Centric published an academic analysis of the UI of the instrument panel and center stack on the new Mini Clubman. Despite in all their scientific vigor and application of UI expertise, though, they didn&#8217;t get it quite right. It all starts off on the wrong foot with the title of the post, &#8220;<a href="http://www.usercentric.com/about/news_item.php?m_id=4&amp;s_id=4&amp;id=210">What’s Driving the Mini Cooper? Not the User Experience</a>.&#8221; Oh really?</p>
<p>I don&#8217;t think User Experience means what they think it means.</p>
<p>The User Experience of driving a Mini is far more than the act of changing the radio station or customizing the tach&#8217;s digital display. It starts with the emotional appeal of the body design, the look of the oversize wheels and tires, and the diminutive dimensions of the car. It builds with the sporting mechanicals &#8211; the taut suspension tied to the thick, communicative steering wheel, the whir and throttle response of the high-tech 4-cylinder motor, and the snickety shifter. It settles in with the nostalgic dash design, the bucket seats, and the fine craftsmanship of the interior materials.</p>
<div id="attachment_99" class="wp-caption alignleft" style="width: 126px"><a href="http://www.rickmunoz.com/blog/wp-content/uploads/2009/01/mini_cooper_interior_1280_11.jpg"><img class="size-medium wp-image-99" title="mini_cooper_interior_1280_11" src="http://www.rickmunoz.com/blog/wp-content/uploads/2009/01/mini_cooper_interior_1280_11-199x300.jpg" alt="Speedo. Meter." width="116" height="175" /></a><p class="wp-caption-text">Speedometer. And Radio.</p></div>
<p>Then, we get to the dials and buttons. Are they important? Of course. Does their functionality play a role in the user experience? Absolutely. Are they faulty? Yeah. But taken as a whole, the dashboard buttons and readouts are a small fraction of the experience.</p>
<p>What about User Centric&#8217;s critique of those controls? They got a lot of it right, primarily the analysis of the radio&#8217;s relative disembodiment from it&#8217;s buttons, and the volume dial&#8217;s distant location. The radio&#8217;s dials &#8211; not just the buttons &#8211; though, are tiny. Why no remarks about that? Also not mentioned: the <a href="http://a332.g.akamai.net/f/332/936/12h/www.edmunds.com//media/roadtests/roadtest/08.mini.cooper.s.clubman/08.mini.cooper.s.clubman.cc.500.jpg">secondary controls</a> at the bottom of the center stack &#8211; which are indistinguishable by touch, even though they perform a variety of tasks.</p>
<div id="attachment_96" class="wp-caption alignright" style="width: 160px"><a href="http://www.rickmunoz.com/blog/wp-content/uploads/2009/01/mini_cooper_interior_1280_07.jpg"><img class="size-thumbnail wp-image-96" title="mini_cooper_interior_1280_07" src="http://www.rickmunoz.com/blog/wp-content/uploads/2009/01/mini_cooper_interior_1280_07-150x150.jpg" alt="Speedometer over there, to your right." width="150" height="150" /></a><p class="wp-caption-text">Speedometer over there, to your right.</p></div>
<p>One key interface design decision that seems to be an obvious UI element worth examining, and yet  here merits neither comment nor  question, is the placement of the speedometer. Arguably the most important dial for the driver, the Mini&#8217;s speedo is mounted in the middle of the dashboard, rather than it&#8217;s conventional location behind the steering wheel, directly in front of the driver&#8217;s line of sight. This unconventional design choice is exactly the type of thing usability studies like this are meant to evaluate.</p>
<div id="attachment_98" class="wp-caption alignleft" style="width: 160px"><a href="http://www.rickmunoz.com/blog/wp-content/uploads/2009/01/mini_cooper_interior_1280_09.jpg"><img class="size-thumbnail wp-image-98" title="mini_cooper_interior_1280_09" src="http://www.rickmunoz.com/blog/wp-content/uploads/2009/01/mini_cooper_interior_1280_09-150x150.jpg" alt="The old switcheroo." width="150" height="150" /></a><p class="wp-caption-text">The old switcheroo.</p></div>
<p>This study was worth doing. But based on the published report, it seems that the researchers got caught up in the details or their reportage and lost perspective on the bigger picture. Some important things were overlooked, while the relative significance of the UI is over emphasized. I think that&#8217;s too bad. I&#8217;m sure the researchers are capable fellas. But this piece doesn&#8217;t really do the field of user experience justice.</p>
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		<title>Making something from nothing</title>
		<link>http://www.rickmunoz.com/blog/2009/making-something-from-nothing/</link>
		<comments>http://www.rickmunoz.com/blog/2009/making-something-from-nothing/#comments</comments>
		<pubDate>Thu, 22 Jan 2009 07:23:12 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[ideas]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.rickmunoz.com/blog/?p=92</guid>
		<description><![CDATA[I love this story. This &#8220;graffiti artist&#8221;, Poster Boy, took his very limitation &#8211; no money to buy supplies &#8211; and from that limitation established his art form. I think there is a lesson there for everyone who works in a creative field. Often, when presented with a blank sheet, a huge budget, and to [...]]]></description>
			<content:encoded><![CDATA[<p>I love <a href="http://www.youtube.com/watch?v=21iVQ0iXs00">this story</a>. This &#8220;graffiti artist&#8221;, Poster Boy, took his very limitation &#8211; no money to buy supplies &#8211; and from that limitation established his art form. I think there is a lesson there for everyone who works in a creative field. Often, when presented with a blank sheet, a huge budget, and to deadline, the result is stasis, wheels spinning and gears churning, but no true progress. Meanwhile, when faced with limited resources and a hard deadline, so often the result is inspired (though not always polished) work.</p>
<p>You can debate whether Poster Boy is defacing property or committing a crime, but you cannot argue that his work is creative, <a href="http://www.flickr.com/photos/26296445@N05/2726160891/">funny</a>, and <a href="http://farm4.static.flickr.com/3267/2865096978_d06e5ebfd5.jpg">thought provoking</a>. The fact that his only tool is a razor blade makes it all the more remarkable.</p>
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		<title>I&#8217;m sensing that tap is the new click</title>
		<link>http://www.rickmunoz.com/blog/2009/tap-is-the-new-click/</link>
		<comments>http://www.rickmunoz.com/blog/2009/tap-is-the-new-click/#comments</comments>
		<pubDate>Wed, 21 Jan 2009 08:13:01 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.rickmunoz.com/blog/?p=88</guid>
		<description><![CDATA[
Kicker Studio designer and author Dan Saffer speaks about the designing and documenting for gestural interfaces. Kind of long, but worth a watch.
]]></description>
			<content:encoded><![CDATA[<p><object width="400" height="225" data="http://vimeo.com/moogaloop.swf?clip_id=2761844&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" type="application/x-shockwave-flash"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=2761844&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /></object></p>
<p>Kicker Studio designer and author <a href="http://www.odannyboy.com/">Dan Saffer</a> speaks about the designing and documenting for gestural interfaces. Kind of long, but worth a watch.</p>
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		<title>Branding on a Higher Level: Cartoon Network&#8217;s Noods</title>
		<link>http://www.rickmunoz.com/blog/2009/branding-on-a-higher-level-cartoon-networks-noods/</link>
		<comments>http://www.rickmunoz.com/blog/2009/branding-on-a-higher-level-cartoon-networks-noods/#comments</comments>
		<pubDate>Sat, 17 Jan 2009 17:19:57 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://www.rickmunoz.com/blog/2009/branding-on-a-higher-level-cartoon-networks-noods/</guid>
		<description><![CDATA[
I guarantee that you will love this video. For a high-def, albeit briefer, version, visit Capacity&#8217;s site.
Although it is tons of fun and entertaining to watch, what is most compelling is the huge leap forward displayed here in the notion of what a logo and a brand can mean. Conventional ideas of brand identity, shaped [...]]]></description>
			<content:encoded><![CDATA[<p><object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/3Lp-rHFKtpA"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/3Lp-rHFKtpA" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object></p>
<p>I guarantee that you will love this video. For a high-def, albeit briefer, version, visit <a href="http://www.capacity.tv/">Capacity&#8217;s site</a>.</p>
<p>Although it is tons of fun and entertaining to watch, what is most compelling is the huge leap forward displayed here in the notion of what a logo and a brand can mean. Conventional ideas of brand identity, shaped by decades of emblems and tag lines, still seem to confine it to a word mark or a glyph. This campaign demonstrates how much more fertile ground there is (for the right brand, of course) to define and display the vibrancy of their identity.</p>
<p>The idea is that Cartoon Network is a palette of characters (the Noods) who interact &#8211; and not just a cable chanel with an animated bug in the corner of the screen. It is brought vividly to life by first showing us cute but featureless dolls who are then injected with personality by pops and bursts of color and motion. The brand is alive. It is interactive, fun, and playful. (Of course the phenomenal soundtrack plays a key role). Try and get <em>that</em> message across with a logo and a tag line.</p>
<p>For more background and analysis, a good write up from CartoonNothing:</p>
<blockquote><p><span><br />
The latest jewel in [LA-based Capacity's] crown is a massive rebrand for Cartoon Network built around Noods, blank Dunny-esque figures created by the crew at Kidrobot. Props to CN for dreaming up such a clever, collaborative concept.</p>
<p>Capacitys CN montage starts off in a minimal white space but builds in complexity and vibrancy as more characters, environments and seasons are introduced. [...] Yoda reducing General Grievous to a puddle of paint [is] a clever way to deconstruct the underlying concept of the rebrand.</p>
<p>The frenetic soundtrack (also created by Capacity) tinges the entire montage with a playful 8-bit tone and moves things forward with a cheery optimism befitting such a grand undertaking.</span></p></blockquote>
<p>I might have to rip that soundtrack into an MP3.</p>
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		<title>Ford&#8217;s second genration SYNC technology</title>
		<link>http://www.rickmunoz.com/blog/2009/fords-second-genration-sync-technology/</link>
		<comments>http://www.rickmunoz.com/blog/2009/fords-second-genration-sync-technology/#comments</comments>
		<pubDate>Fri, 09 Jan 2009 18:05:41 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[cars]]></category>
		<category><![CDATA[concept]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[touchscreen]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.rickmunoz.com/blog/2009/fords-second-genration-sync-technology/</guid>
		<description><![CDATA[
Here we have a conceptual version of Ford&#8217;s second generation Sync system, to debut next week at the Detroit auto show. 
Beyond the flawless voice recognition capaciy, there are two striking things about this video.
First, the natural language the model uses to control the SYNC system. The ability to use voice commands without necessarily utilizing [...]]]></description>
			<content:encoded><![CDATA[<p><object width="425" height="350"><param name="movie" value="http://www.youtube.com/v/R3xXNjSm7qI&#038;eurl=http://www.google.com/reader/view/user/-/state/com.google/reading-list"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/R3xXNjSm7qI&#038;eurl=http://www.google.com/reader/view/user/-/state/com.google/reading-list" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object></p>
<p><span>Here we have a conceptual version of Ford&#8217;s second generation Sync system, to debut next week at the Detroit auto show. </span></p>
<p>Beyond the flawless voice recognition capaciy, there are two striking things about this video.</p>
<p>First, the natural language the model uses to control the SYNC system. The ability to use voice commands without necessarily utilizing specific code words is a vast leap forward that really can move this technology from the hyper-focused capacity it now occupies, to a vast frontier of mobile applications. Delivery drivers and iPhone tools are two that pop to mind.</p>
<p>Second, the example shown in this video exemplifies how new cars are transforming from transportation tools to a pseudo-office, with all the comforts, tools, and connectivity we once associated with a luxurious office space. It seems that in this new age driving is, uhh, taking a back seat.</p>
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		<title>IA vs. Domain Language</title>
		<link>http://www.rickmunoz.com/blog/2009/ia-vs-domain-language/</link>
		<comments>http://www.rickmunoz.com/blog/2009/ia-vs-domain-language/#comments</comments>
		<pubDate>Wed, 07 Jan 2009 01:24:21 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[ideas]]></category>

		<guid isPermaLink="false">http://www.rickmunoz.com/blog/2009/ia-vs-domain-language/</guid>
		<description><![CDATA[Apple was, of course, the big news in the technology world today. Most inspiring of the product updates was iLife 09. Specifically, iPhoto has added some powerful new features to enable users to organize and find photos in their library. The new tools, Faces and Places (in addition to Events, from &#8216;08) bring new, better [...]]]></description>
			<content:encoded><![CDATA[<p>Apple was, of course, the big news in the technology world today. Most inspiring of the product updates was iLife 09. Specifically, iPhoto has added some powerful new features to enable users to organize and find photos in their library. The new tools, Faces and Places (in addition to Events, from &#8216;08) bring new, better ways of organizing and finding your pictures.</p>
<p>The fact that they tie into your Facebook and Flickr accounts, and use built in geo-tagging to support these functions, is icing on the cake. But for a designer, these features are case studies in the profound impact of user-oriented information architecture (or Domain Language, as Paul describes it in his <a href="http://www.37signals.com/svn/posts/1507-iphoto-09-and-domain-language">fantastic post over at 37signals</a>). From the post:</p>
<blockquote><p>A domain language is the set of words that reflect the way you cut up a domain. It consists of the pieces you sliced and the names you chose to give them. This language defines an application and makes it special.</p></blockquote>
<p>Rather than stick with the old, tried and true &#8211; but ultimately dysfunctional &#8211; means of organizing pictures (roll and album) the new iPhoto app uses location, face recognition, and of course Events to cull together these artifacts in ways that are meaningful to people, rather than databases.</p>
<p>Each chance we have to examine and perhaps create IA (or domain language) for a new website or other app, we have the same chance to truly examine the way people think of the products or tools they&#8217;ll be using, and to ensure &#8211; or at least try &#8211; to make our language fit the way they think of things, and not the other way around.</p>
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		<title>Ubiquity for Firefox: text commands that pull the web together</title>
		<link>http://www.rickmunoz.com/blog/2008/ubiquity-for-firefox-text-commands-that-make-pull-the-web-together/</link>
		<comments>http://www.rickmunoz.com/blog/2008/ubiquity-for-firefox-text-commands-that-make-pull-the-web-together/#comments</comments>
		<pubDate>Wed, 27 Aug 2008 15:43:15 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
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		<guid isPermaLink="false">http://www.rickmunoz.com/blog/2008/ubiquity-for-firefox-text-commands-that-make-pull-the-web-together/</guid>
		<description><![CDATA[
Ubiquity for Firefox from Aza Raskin on Vimeo.
Mozilla labs blows minds with this mold-breaking, innovative, and nearly genius addition to the browser kingdom: Ubiquity. As they describe it,
Enable on-demand, user-generated mashups with existing open Web APIs. (In other words, allowing everyone (not just Web developers) to remix the Web so it fits their needs, no [...]]]></description>
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<a href="http://www.vimeo.com/1561578?pg=embed&amp;sec=1561578">Ubiquity for Firefox</a> from <a href="http://www.vimeo.com/user532161?pg=embed&amp;sec=1561578">Aza Raskin</a> on <a href="http://vimeo.com?pg=embed&amp;sec=1561578">Vimeo</a>.</p>
<p>Mozilla labs blows minds with this mold-breaking, innovative, and nearly genius addition to the browser kingdom: Ubiquity. As they describe it,</p>
<blockquote><p>Enable on-demand, user-generated mashups with existing open Web APIs. (In other words, allowing everyone (not just Web developers) to remix the Web so it fits their needs, no matter what page they are on, or what they are doing.)</p></blockquote>
<p>This is an alpha 0.1 release, so I am sure we can expect a few bugs, and sure the interface is less than perfect, but the ability to simply and intuitively do things like: add a map to email; map a selection of housing listings from craigslist; or insert selected items into an email, is so powerful and so useful, that Ubiquity is already, even in this 0.1 alpha stage, remarkable.</p>
<p><a href="http://labs.mozilla.com/2008/08/introducing-ubiquity/">Download it</a> or read <a href="http://www.azarask.in/blog/post/ubiquity-in-depth/">more from Aza</a> here.</p>
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		<title>Great design is intuitive. It eliminates confusion. But not all the time.</title>
		<link>http://www.rickmunoz.com/blog/2008/great-design-is-intuitive-it-eliminates-confusion-but-not-all-the-time/</link>
		<comments>http://www.rickmunoz.com/blog/2008/great-design-is-intuitive-it-eliminates-confusion-but-not-all-the-time/#comments</comments>
		<pubDate>Wed, 06 Aug 2008 00:23:33 +0000</pubDate>
		<dc:creator>Rick</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[luminaries]]></category>
		<category><![CDATA[meta]]></category>

		<guid isPermaLink="false">http://www.rickmunoz.com/blog/?p=61</guid>
		<description><![CDATA[Seth Godin had a great post today about designing for users who just don&#8217;t get it:
Great design is intuitive. Great design eliminates confusion. But not for everyone, not all the time. The words and interactions you use often have a sophistication that will confuse some portion of your audience.
One  of the constant tensions I deal [...]]]></description>
			<content:encoded><![CDATA[<p>Seth Godin had a great post today about <a href="http://sethgodin.typepad.com/seths_blog/2008/08/should-you-igno.html">designing for users who just don&#8217;t get it</a>:</p>
<blockquote><p>Great design is intuitive. Great design eliminates confusion. But not for everyone, not all the time. The words and interactions you use often have a sophistication that will confuse some portion of your audience.</p></blockquote>
<p>One  of the constant tensions I deal with, as a designer for a corporate behemoth, is my innate desire to push boundaries vs. the common-sense practicality that rules our culture. Of course, we do take chances on occasion, but the bulk of our daily work is spent making incremental changes. Add a link. Refine the masthead. Remove a disclaimer. &#8230; Et cetera.</p>
<p>When projects of a grander scale do arise, there is often a broad sense of wonderment. But inevitably, at some point, novel design conepts are watered down. Could be at the governance review, could be after a usability assesment, or maybe the product manager is concerned that users wont &#8216;get&#8217; the new features.</p>
<p>Sometimes, though, isn&#8217;t that a good sign? Think back years ago, to the first time you rode a bike. It was hard. It took lots of failure before you figured it out. But then, the magical moment occurred, and BLAU! you were riding your bike. And how terrific bicycles are: a place for all your extremities, a place to sit, and never in need of refueling. But. It was hard to get going.</p>
<p>Good designs can be a challenge at first. Heck, I have had to learn how to use my new iPhone. But once you get to understand how to use your contact list, or to save photos to the phone, it is a snap.</p>
<p>In other words, it is ok to have a learning curve. It is ok if not everybody can use an interface flawlessly, immediately. Yes, you may loose a few users. But if the design functions intuitively and easily for most of your audience, then you are creating a great experience for those users. When we dumb things down, or design for the &#8216;<a href="http://en.wikipedia.org/wiki/Lowest_common_denominator">LCD</a>&#8216; as we used to say, you often lose the magic and fun of a great new design.</p>
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