Small but redly.

In the New Cars blurb for a new JDM subcompact, CarDesignNews unleashed a terrific new frame for what used to be called ‘economy cars’.

With the current oil & gas price inflation catapulting environmental considerations to even greater prominence in the car design and purchase processes, reframing the nature of the old ‘econobox’ concept into the far more elegant and positive-sounding ‘environmental performance’ is a stroke of genius.

Whether Suzuki or the anonymous authors of CDN deserve credit for the contrivance, I can’t say. But I have a feeling that this little two-word combo has a bright future.